|Unbiased search results. NO vendor can pay for a higher or more prominent listing.
A different way of doing things.
No collecting advertising or listing fees.
||Search results and displayed content directly linked to advertising spend levels.
|In-depth, specific searches. The most relevant results for your needs.
||Cumbersome, hard to digest results that need plenty of additional, manual research.
|A social component that can't be messed with.
||Social rankings manipulated by payouts, fraudulent posts and incentivized positive reviews.
|Web site is independently owned
||Might be owned by a web hosting company